You Don’t Have To Wait For The Housing Market in Your State to Get Better (who knows how long that could be!)

You Don’t Have To Spend Another Winter in The Cold

You Don’t Have to Put Up With HIGH State Taxes

AND You Don’t Have to Wait Additional Months Or Years To Sell Your Home BECAUSE….

I want To Buy Your Home and Help You Live Your Florida Dream Now!

Dear Northern Home Owner:

My name is Ron Clapper Owner of Juliette Falls, Florida’s most pristine new private community located just outside Ocala, about 90 minutes from Orlando or Tampa.

For the last two years it’s been like a broken record listening to people from the North. Looking at our development and instantly falling in love with the charm of the old Florida lifestyle we offer. World-class golf, boating and fishing, pristine rivers, near perfect weather, spectacular custom homes and NO state taxes!

Everyone who comes to Juliette Falls says exactly the same thing “I can’t wait to move here…. JUST AS SOON AS I SELL MY HOUSE back home! “

But of course because of the economy their house back home has not sold and another winter or two has come and gone…..

So I Have Decided To Take Drastic Action To Help You Live Your Florida Dream NOW!

Buy One of My Homes and I’ll Buy Yours!

You don’t have to wait to sell your home or for the market to come back, (which could be 5 or 10 years) to enjoy the Florida lifestyle you have longed for. You don’t have to spend another winter in the cold, you don’t have to keep paying state taxes, BUT YOU DO HAVE TO ACT NOW!

10 Models Ready To Move Into Today!

With this amazing offer you can choose from ten, stunning, fully furnished models see www.juilettefalls.com for details, but they won’t last long…

Limited to The First Ten People  ONLY!

Call now, we can only accommodate the first ten people, your homes value may be down but so are ours, make the deal of a lifetime today!

Call now (352) 465-4000 ask for Lynne or Amanda

Click here to tell me about your home

Ron Clapper

PS. I can only buy ten homes let me buy yours, call now so you can start LIVING your Florida dream, (352) 465-4000

PPS. Feel free to share my amazing offer with your friends or bring them with you to the newest and best community in Florida!

So much going on this week that I thought I’d just give you the headlines.

Bob Devitz & Andrew Wood Launch New Golf Management TV Show, watch it here http://www.legendarygolfmanagement.com/

Complimentary 16 page Special Report How to Maximize Your Sales, get it here http://www.legendarygolfmanagement.com/

Three New Golf Resorts & Real Estate Developments Join Legendary Marketing Team

http://redstoneresort.com/

http://www.stayandplaytampa.com/

http://www.druidsglen.ie/

More Sales, More Control – Marketing Commander Now Integrates With Sales Force!

Salesforce the world’s leading CRM now integrates directs with Marketing Commander, Golf Marketing Commander, Private Club Commander, Resort Marketing Commander and Real Estate Marketing Commander.

All data coming in through the site is automatically pushed to sales force seamlessly creating a contact and a lead for systematic follow up. Likewise the process works in reverse. No lead is every lost, every lead can be followed to its logical conclusion. Automatic reports identify what stage every prospect is at in the sales cycle, SWEET!
 
To see the golf industries most powerful website sales and marketing solutions click here http://training.legendarymarketing.com/

 Regards,

Andrew Wood
Marketing Legend

P.S. Boost your golf business now for just pennies a day. Knowledge it power out market, out manage out sell everyone here http://www.cunninglyclevergolfoperator.com/

 
          The last thing I intended to do in Athens was buy anything other than a post card. Although the cruise had been fantastic I had started with a wallet full of money and yet had already had to hit American Express twice for a cash advance. What I had in mind now was a pleasant tour around the city in a cab and back to the hotel to rest!

          So we did the Acropolis, Olympic Stadium and Temple of Jupiter. Despite lingering at our first stop over an hour it seemed that we were running out of things to do fast! The driver had an idea he said “Why don’t we go down town and look at some of the stores, Athens has great shopping?” Like a lamb to the slaughter I agreed.

          The taxi makes a beeline to the center of the city and pulls up next to an expensive looking store with Greek vases, gold jewelry and assorted Gods in bronze. He assures me that the owner is his best friend and to prove it promptly walks into the back room and returns with two cans of Mythos (Greek beer.) It’s only 11 am but what the hec I’m on vacation. So I take one, as does my wife, then an attractive young women appears from nowhere with two glasses. The kids are each given a soda and moved to a quiet sitting area to play with their game boys.

          We give a casual glance to the bronzes statues and vases. An attractive middle age women comes over and introduces herself, she’s from the Mid Western United States. After a pleasant conversation she leaves us to browse and a handsome man appears lingering in her place. Out of courtesy we ask the price of a couple of items. The beer is just about gone so we can leave when suddenly as if by magic another two appear. We start to move towards the front of the shop, when Alexander introduces himself. He is the owner and would just like to show us one piece of jewelry before we go. My wife sits and he brings out a gold chain in a Grecean style. It looks nice around my wife’s neck but I have absolutely no intention of buying it.

          Alexander is in his early fifties, handsome, charming and speaks perfect English. He asks where we are from, we both say England. (We discovered early in the cruise that being English saves you at least 30%. Every merchant knows that English people are poor it’s the Americans who have all the money. In Italy a vendor instantly cuts 50% off the price of a painting when we asked him to translate the $500 price into pounds. We paid in dollars anyway! Works the same when asking cab fares too!)

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Out Sell Everyone Easily & Ethically!
 
568 pages of cutting edge information to instantly increase membership, outing, banquet, lesson or room sales.

Entertaining and with an easy to follow format jam packed with proven objection and closing scripts, guaranteed to BOOST your business. Get your prospects to act now!

Visit Now http://www.cunninglycleverselling.com/

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          Instantly on learning we are English, Alexander skillfully and subtle changes his sales approach. Then he uses this information to his advantage by praising the taste of European people and quickly bringing out a beautiful gold necklace. Which he says was hand made that very week. Sensing that my wife is falling under his spell I quickly point at a pair of gold earrings featuring the face of Alexander the Great. As the conversation continues he asks me what I do. I tell him I teach people how to sell. He laughs, and adjusts course again, now we are really bonding. He places the earrings on my wife as he talks. He has six stores and his girls are at private school in England. No mention of price is made in fact it’s very carefully avoided. He invites my wife to look in a mirror. I glance around looking for the kids; the cab driver and the young brunette have them busy in the corner. He asks what I think about the pieces, I say they look great but I don’t know the first thing about jewelry. He offers up an instant education.

          Finally I ask the question, he takes the code number and calculates the price on a calculator, Inexpensive he says, $2900 for the necklace $500 for the earrings. Not exactly my idea of inexpensive. Nobody says anything. My daughter appears, she’s bored, a perfect escape! 

          To make it even better my wife bites, but wait…. by now I’m hooked with the whole experience. The store looks great; the beer is cold and the people professional. All are skilled in building rapport and Alexander himself is a master salesman. I actually appreciate it. Thinking quickly Alexander gives my daughter an inexpensive trinket in a nice case and tells her to give the second to her brother still tucked away in the corner. Having painlessly dispatched a potential sales robber Alexander turns his attention back to us but says nothing.

          I spring for the earrings, then ask him how much the taxi drivers get for brining in their rides. He swears he pays them nothing but gives them the occasional good deal. That I don’t buy but I don’t care!

          I know I’ve been set up and sold but it was all done so professionally that I actually enjoyed it!

Products are products but the experience sells!

What is your membership sales experience like?

Make it Legendary for just $39.95!

http://www.cunninglycleverselling.com/

Regards,

Andrew Wood
Marketing Legend

P.S. If you have not yet joined this site you are missing out on the greatest resource in the entire industry http://www.cunninglyclevergolfoperator.com/

PPS. Not Too late for your FREE 20 page Sales Alchemy special report click here

Watch my New Golf Management TV show With Bob Devitz here http://www.legendarygolfmanagement.com/

Legendary Marketing, announces a marketing agreement with Redstone Resort, in Rossland , BC. The deal includes a Resort Marketing Commander website and the development of a comprehensive real estate marketing plan. http://redstoneresort.com/

Legendary Marketing, announces a marketing agreement with Emerald Greens Resort in Tampa, FL. The deal includes a Resort Marketing Commander website, Search engine optimization and other consulting. http://www.stayandplaytampa.com/

Legendary Marketing, announces a renewed marketing agreement with McGuire’s Resort, in Cadillac, MI. The deal includes a Resort Marketing Commander website, SEO and the development and execution a comprehensive resort marketing plan including, digital, print, direct mail, billboards and radio. http://www.mcguiresresort.com/

Legendary Marketing, announces a renewed marketing agreement with Juliette Falls, Ocala, FL. The deal includes a Resort Marketing Commander website, SEO and the development and execution a comprehensive real estate marketing plan including, digital, print, direct mail, billboards and collateral. http://juliettefalls.com/

You know you have to admire the copywritting skill in some of these scam e-mails here’s the latest in my and inbox.

PLEASE DO NOT RESPOND TO HIM!!!

IT IS A SCAM and there are lots os similar ones but worth reading for your entertainment only, they sure know how to spin a sales story!

Greetings!

It is understandable that you might be a little bit apprehensive because you do not know me, Please forgive this unusual manner to contact you, but this particular letter/email is of exceptional and very private nature, as by virtue of my vantage position in Hang Seng Bank Ltd -Hong Kong i have a lucrative business proposal of mutual interest to share with you. There is no way for me to know whether I will be properly understood, but it is my duty to write and reach out to you, TRUSTING that you will give this proposal a positive consideration.

I am Mr.J. Chan a South Korean and one of the Director of Hang Seng Bank Limited here in Hong-Kong. I will need you to assist me in executing a business project from our bank worth US$25.5 Million. These funds were deposited with our bank by a customerof our bank who is a national{citizen} of your country/region, who unfortunately died in the December 2004 Asia Tsunami disaster .

For more on this natural disaster click on these links:-

http://www.cnn.com/SPECIALS/2004/tsunami.disaster/

http://news.bbc.co.uk/cbbcnews/hi/newsid_4530000/newsid_4537600/4537601.stm

http://news.bbc.co.uk/2/hi/science/nature/4381395.stm

http://news.nationalgeographic.com/news/2004/12/1227_041226_tsunami.html

http://www.nytimes.com/2004/12/30/international/worldspecial4/30quake.html?

_r=1&scp=10&sq=2004%20tsunami&st=cse&oref=slogin

http://www.globalsecurity.org/eye/andaman-us.htm

The deceased account has been declared dormant since 2006 and these funds will be confiscated/declared unserviceable and turned over to the Hong Kong government if the deceased relations or business associates did not claim this money; since all efforts to trace any living relative of the deceased proved abortive, I have decided that i will have you claim this money as the deceased business associate/or next-of-kin, since you are from the same country/region and perhaps have some similarities in certain areas. Everything concerning this transaction shall be LEGALLY done without hitch,

as i was the deceased account Officer and all the relevant documents of this deposit were kept under my care.

I will in the course of this transaction sends to you all of my legal and valid Identities {I.D}, and also our bank web site, where you can see my pictures and resumes for your reference.

Please endeavour to observe utmost discretion in all matters concerning this issue, as i hope that you are a sincere,honest,matured person and above all TRUSTWORTHY. Once the funds have been successfully transferred into your

account, we shall share it in a ratio of 30% for you, 65% for me and my associates in the bank and the reminder 5% to take care of contingencies.

I will prefer you reach me on my private email address below :{jonchanhk2010@aim.com) and finally after that I shall furnish you with more information about this operation. I am counting on your anticipated co-operation for a successful and hitch free business transaction between us, that will be mutually beneficial, for a start oblige me these

information:-

1. Your Full name{s}:-

2. Current contact address:-

3. Your present Occupation:-

4. Your age:-

5. Contact phone numbers {Office and Mobile {cell}:-

6. Your PRIVATE/CONFIDENTIAL e-mail address,if it is different.

Please if you are not interested delete this email and do not hurt me because I am putting my career and the life of my family at stake with this venture. Although nothing ventured is nothing gained, as it is said, the taste of the pudding is in the eating, do give this proposal SERIOUS AND POSITIVE CONSIDERATION.

Your earliest response to this letter will be highly appreciated.

Kind regards,

Mr.J.Chan

Hang Seng Bank Limited

Hong Kong.{Asia}

www.hangseng.com

Email:-jonchanhk2010@aim

PS:–PLEASE SEND YOUR REPLY TO US STRICTLY THROUGH THIS EMAIL ADDRESS FOR SECURITY/PRIVACY REASONS:-jonchanhk2010@aim

Andrew,

Brilliant!
Although intended as a marketing guide for the golf industry, The Golf Marketing Bible is a must read for all marketing executives regardless of their target market. There are many useful techniques and strategies that may be tweaked to become applicable to most advertising campaigns.

Case in point, I am currently between job opportunities and have sent a deluge of cover letters out with my resume. The results have been next to nil. After reading The Golf Marketing Bible, I decided to implement some of the strategies into my next cover letter. “A bit unorthodox, but what the heck…it couldn’t hurt. Right?” Unbelievable. First letter out landed me an interview with a management consulting firm in Chicago. The second letter landed me an interview for a position in Florida.

All in less than a week! Brilliant!

Next up on my pile of must read materials is Cunningly Clever Marketing.

Thank you.

Ken

Businesses Unclear on the Concept

Do you really know what business you’re in? Sounds simple, but very often I find that a business owner thinks he/she is in one business, but the customers thinks it is another business. For example, in the karate business, where 80% of the students are under 12, most instructors mistakenly believe that they are in the business of teaching karate or self-defense.

Ask any of the parents of these children why they signed their child up for lessons and one, perhaps two at the most, will say for karate or self defense. The real reason parents sign their children up for karate is to help them gain self discipline, focus and concentration, to improve their grades in school, and develop the traits of confidence and positive self esteem. Having done extensive research into this particular market, I can tell you unequivocally that karate is rarely even mentioned in the top ten reasons.

Despite this fact, the great majority of instructors still fail to maximize their marketing efforts. They continue to advertise karate, the business they think they are in, while the customer continues to buy self-improvement for their children. Those schools that realize this, and change the focus of their marketing to self improvement through karate, may teach the same physical curriculum as those who believe they are in the karate business, but they can expect to enjoy three to four times the response from their marketing efforts.

As Charles Revlon once said, “In the factory we make perfume, in the stores we sell hope!”

Remember, people buy for their reasons, not yours! You might brew the best coffee in town, but if everyone is coming to you for your donuts it would be better to focus your marketing message on donuts. It doesn’t matter if you own a coffee plantation and grow the beans yourself, if your customers are coming for the donuts it will pay you to go with the flow.

Forget what you are trying to sell and focus instead on what your customers are buying!

Check out the contact us page, from the NEW and improved, if you can actually believe that, Black Diamond POA website.

Contact name BLANK

Contact e-mail BLANK

Contact Number BLANK

and you wonder why the POA say people don’t respond to them?

em!!!!

Here’s a tip don’t HIDE from your customers they may actually have something important to tell you!

I love him I hate him Ah well just spell my name right when you bad mouth me … Leave your comments on my blog click here Dear Reader: First thanks for your comments and responses to last weeks newsletter BOY was it a mixed result on this one… (see actual comments good, bad and ugly below) I am sorry some of you were offended by the newsletter (obviously some readers are not a good fit with my results driven style) but the job situation out there is grave and the thousands of good people looking for a job need a wake up call, THIS IS THE REALITY THEY FACE! You don’t have to like it or agree but its reality anyway! If you are a golf professional or GM’s looking for job in this market YOU NEED sales & marketing skills Obviously the whole newsletter was tongue in cheek BUT I assure you that a slightly toned down version of it is an excellent way to cut through the clutter and secure a JOB! The hundreds of course owners I deal with are far more brutal than I was in negatively assessing the mass of cover letters and resumes they get for every pro or managers job…. Perhaps you have not been at hundreds of clubs like I have with 200-300 resumes for all kinds of jobs from bag boy to club manager looking and sounding exactly like a form letter from biz school 101 IT DOES NOT WORK! Especially now! Owners want people that can sell and market their facilities, if you don’t believe me ask them! I visit over 300 clubs a year and they always want the same thing. A manager, professional or membership person that has sales and marketing talent! Right or wrong it starts and ends with can that person produce $$$$$ Focus on massively increasing your sales and marketing skills quickly, it’s not hard especially when you have resources likehttp://www.cunninglyclevergolfoperator.com/ at your finger tips for as little as $19.95 a month! I am a big supporter of the PGA; a vast majority of my friends are PGA members, or club managers. I was NOT downing either of these organizations qualifications, I AM JUST TELLING you THE stark reality is, MOST owners, especially corporate owners, of the bean counter variety don’t CARE all that much about qualifications or experience anymore than they care if my website product is better than what they are using now. You don’t have to like it You don’t have to accept it The TRUTH doesn’t care either way….. I have helped many professionals and managers get jobs by simply rewriting their cover letter, no they don’t really read like last weeks newsletter but they are very different from everyone else’s, they reflect the owner/boards perspective and they get results!!! People looking for a job in this market need to be creative, they need to write VERY different cover letters and have very different resumes. They also need to fast forward their understanding of sales, marketing and social networking!!! Things are changing and changing fast, not only in the golf industry, in every industry….. This newsletter was an effort to DRIVE that point home. If it helps one person out of work get employed because they read my e-mail it was well worth it! I know this approach works because I’ve proved it time and time again Respectfully, AW PS. Here are some other responses from PGA professionals and GM’s names edited to protect the guilty!! I loved it. Anyone from this industry can not claim that they could have “nailed it” any better that that! When I was reading it, I cackled so loud, everyone in Starbucks was wondering what I was reading! PGA, Section President Leave your comments on my blog click here I am a PGA Professional who was put out last December and is currently looking for work. I’ll be fine Prick. Go market your shit somewhere else. I don’t know how you got my email address, but I’d suggest that you lose it, NOW! James, PGA Professional 28 years I can’t believe you sent this. I am going through this exact scenario right now with an owner who has lost money at his facility for the past several years. I have met several times with him but he is inexperienced in the golf business and does not want to upset any of the employees who have cost him millions over the past few years. Go figure. Mike Hunt …………..hilarious Kenny, PGA Greetings, What a great e-mail and thanks for sending it to me. The content is full of truth, information, and wisdom. Again thanks. David, PGA & GM Leave your comments on my blog click here Was a decent presentation, but I was turned off by the need to use vulgarity. Like you have all the hard luck, and you are so smart now, educating yourself, and becoming such a tough guy. Opening a communication with a hard nose approach doesn’t work for everyone. Pat Wow! Love it! Best regards, Regional Director, Major golf management group Leave your comments on my blog click here Great Article Andrew, Well said. Randy Having been in and out of the golf business for over 40 years (including two of the top courses in the nation), I can say with absolute certainty that Mike Hunt’s approach and manner in which his letter was written, smacks of insulting arrogance and clearly demonstrates the typical foul mouthed type of guy that people would not want running their organization. And regardless of whether one is a Democrat or a Republican, listening to Rush is like one idiot listening to another idiot. Probably shouldn’t mention that guy’s name when trying to advertise. Perhaps this whole thing was just a joke right? Or maybe just a satirical attempt at trying to show how not to get a job. Regardless, Andrew should probably re-think his whole marketing approach. It gives a whole new meaning to “cunningly clever”. Please, no more emails in the future. This email was very funny. You talked me in to buying your bible. Thanks. I look forward to reading it. Allison GM Andrew – Now that’s a resume – Steve, Owner Are you serious with this? I think its very rude and not a very good marketing tool……but that’s just me. Good luck with this one! Kim Thanks Kim I sold over $1,000 worth of books from this e-mail and started a dialogue with over 42 clubs, 50% of which was positive! Which means I’m talking with 21 more clubs than I was before the e-mail went out, all good! Andrew Andrew, Another great article, as usual. I can relate to this. Ironically, the Golf Marketing Bible is one of the next things on my list to read. Randy PGA FL Leave your comments on my blog click here Legendary Marketing lost all its credibility with the letter from Mike Hunt. Sophomoric humor does not belong in a professional environment. John Good Stuff. Mike PGA & GM MI Andrew you may be a little brash for some but you are the best mind in the entire industry for those who want to grow their business or advance their career! Those that follow your ideas cannot help but rise with the tide of creativity and passion you provide. Randy, CA Andrew you are right -you must think like an owner. Neil UK Owner Wow, ok. You sold me. I get it. For the right kind of club I think this would work well. My only critique is that the approach seems reactive. To get the good jobs, you have to start networking years in advance, do your homework on who to reach out to and who to focus on in follow up calls. Perhaps you could tailor your services to offer a stratified approach wherein certain candidates could shot-gun-target a market through shock and awe tactics while others you could help prepare for their 2012 job. Best of luck with your service! How is the job market? I work on wall st now so I know all about challenging job environments. -Adam PGA CT Andrew, Thank you for sending me your newsletter for so many years. While in the past, I had found some of your ideas to be credible, I was astonished by this email. Aside from being a poor attempt at humor, I was greatly offended and taken aback at your vulgar tone and overall obscene attitude found within this email. As a Golf Professional, I as many other PGA Professionals, hold ourselves to a certain level of professionalism, ethics, and integrity and expect those that we deal with at the professional level and within our association and industry to do the same. Unfortunately, based on the representation in your current newsletter, I would like to no longer receive any correspondence in any medium from Legendary Marketing or yourself. I am saddened that this email was necessary, but I hope that it may help direct the thought processes for the next email. Sincerely, D, PGA, FL That is hilarious. (Last weeks newsletter) My experience is that MANY managers and Professionals seem way too busy to generate revenue or they don’t really have any idea how. I’ll bet my guys read your next one. Maybe its just an east coast thing…. N General Manager REMOVE ME AND NEVER SEND SUCH A BULL SHIT EMAIL AGAIN! Oh and by the way I will forward this foolish email to all my colleagues!!! G, Club Manger, MA It is a very tense world out there. People are digging into their bunkers and just praying they don’t get ambushed. The fact is the industry continues to change and we need to add value to every members stake in membership. The more the member wants to participate the easier sell it is at the dinner table each night. We need to feel good about the money we spend for everything we do now. There is much more pressure on spending decisions. Poor G is wrapped a little tight. He may be very good at what he does. I am not certain he is an agent of change which may not bode well for him and LedgeXXXX CC. He seems a little hostile… Must be a real peckerhead to work for. Pretty funny read anyway- thanks for sharing. N. General Manager Brilliant e-mail and while I am sure the vast majority of my colleagues in the golf business may not find it appealing it’s true. So true it hurts!!! Richard, PGA, To Whom it May Concern: Any correspondence that contains the words “self-righteous prick” (5th paragraph) is not going to receive my serious consideration. Please remove my name and any other employees of Sandxxx Golf Links permanently from your list. How arrogant. Nancy I bet you’ll miss me! AW Dear Andrew, Amazing! This letter sounds way too familiar to me. I take my hat off to you. I always enjoy getting your articles and today, it just struck a cord to respond. Thank you Jeff, CA So there you have it the, good, the bad and the ugly… Leave your comments on my blog click here Enjoy, Andrew Wood PS. Let’s not miss the point here develop an attitude of Kizan, continued never ending improvement preferably in the SKILLS OWNERS are LOOKING FOR, in most cases sales and market skills! Get the info you need herehttp://www.cunninglyclevergolfoperator.com/ and here http://golfmarketingbible.com/ For more Cunningly Clever Strategies to Increase Your Business and Become a Marketing Legend in Your Spare Time Take the Following Action: Read My Legendary Marketing Blog Read Bob’s Golf Management Blog Subscribe to my weekly e-mails Join The Marketing Vault Read or Listen to Cunningly Clever Marketing Read or Listen to The Golf Marketing Bible Invest in a consulting visit with Andrew Wood or Bob Devitz Call your digital marketing team leader at 800-827-1663 or call me, Andrew Wood, at 352 266 2099, 7 days a week!