Every time I come to Monaco I marvel at the wealth. Two room apartments that start at three million. Boats worth more than a city block and it’s the only place in the world where you’ll see a traffic jam comprised entirely of Ferraris Bentleys and Lamborghinis. Every time I come here I think, “Where does all this wealth come from?” It’s a question I which I have done a vast amount of research.
In Felix Dennis’s book (one of Britain’s richest men) entitled, How to Get Rich Quickly, he states getting rich quickly is in fact easy! You just have to focus on making money!
My friend and bestselling author Brian Tracy also ranks focus highly on his list of the traits it takes to get rich.
The key of course is not just focus but focus on the right things.
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You can’t make money without a large and targeted database of well-qualified prospects. If you do not accomplish this first, you are doomed to failure.
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You can’t make money with out a solid USP Unique Selling Proposition, to attract these prospects to your door.
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You can’t make money without an irresistible offer to get them to take the first step towards doing business with you.(See http://www.cunninglyclevermarketingbook.com or the
http://www.golfmarketingbible.com/ for detailed strategies to the above three points)
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You can’t make money without a solid sales system to convert leads to money. Almost NO ONE in the golf business actually has a written sales system & training to back it up (See http://www.cunninglycleverselling.com/)
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And you can’t keep making money without a decent follow up and communications system to encourage repeat buying! (http://www.legendaryloyalty.com/)
Do these five things well and the rest will take care of it’s self, YOU WILL MAKE MORE MONEY! It does not matter weather you are selling memberships, vacations, golf lesson, green fees, range balls or equipment!
Notice I didn’t talk about quality, service, course conditions, product superiority, brand or image, although they could be part of your USP. The fact of the matter is in the hundreds of books I have read on business and personal success a company succeeding on quality, superiority or service is the exception not the rule!
Very often the clearly superior product makes far less money than a lesser product where the focus is on the five sales and marketing traits I mention above.
Something to think about!
