From The Legend’s Laptop
Currently Located in London, UK
WWW.LegendaryMarketing.Com
Planes, Trains, Automobiles and Volcanoes!
Dear Reader:
Hectic week, started by flying to New York on Monday so I could get a Virgin Upper Class Flight to London, as there were no seats available from Orlando, now that’s brand loyalty!
Two GREAT seminars for the UK, PGA at the Belfry; then the fun, or should I say the Volcano, started!
My flight to Dublin was cancelled (as were all flights in Europe) and for the majority of people I suspect that’s where it would have ended. A quick phone call to the client, “Sorry but I can’t make it, no flights, I’m sure you understand, would love to be there…” I can’t say I didn’t consider it, because I did, but…
Two cab rides, three trains, stood in line for 2 hours, with 800 people, to get an overnight ferry ticket. Three and a half bumpy hours latter plus a half hour car ride from the port to the venue and I arrived about an hour before I was due to speak. Once on stage I think I gave a pretty solid 8 hour performance considering I hadn’t slept for over two full days!
The whole episode and the equally challenging journey back to the UK, reminded me a lot of my early days in the USA. The fact is there is almost always a way, economy, competition or volcanoes be damned!
The real question is whether or not you, your staff your management has the commitment to take the action, very often far different action than you are comfortable with to get the job done!
Even in this economy we have lots of success stories, clubs whose play and income are up substantially. Usually it’s the ones who think outside the box, who are actively engaged in the sales and marketing effort and who interact with us like partners instead of vendors. Clubs that plan ahead for months not days! Clubs that focus on timely execution rather than sending every e-mail to committee for review! Clubs that have a systematic follow up for every sales lead and engage in on going sales training and customize their marketing message to meet the needs of unique groups!
Here are two new ways we have come up with to help you rise to the challenging times, close more sales and keep customers loyal in the face of discounts!
Two Massive Upgrades For Marketing Commander
1. Marketing Commander now offers seamless integration to Salesforce the world’s leading CRM. The ability to follow up on every lead and run reports on the status of any inquiry has never been easier. Every lead from you Marketing Commander website dumps into Salesforce for orchestrated followed up and a significant increase in sales!
2. New Legendary Loyalty System – You do not buy loyalty by discounts you buy it by personal interaction. This new program is unlike ANY in the golf industry and is in final testing stages. The program triggers customized communication with players based on personal preferences increasing, brand awareness, website traffic and sales! Look for it soon…
Visit http://www.cunninglyclevergolfoperator.com you have questions it has answers!
Order Cunningly Clever Selling at Press THIS WEEK due in soon!
Regards,
Andrew Wood
Marketing Legend
P.S. Make sure you are following Cunningly Clever on Twitter lots of short ideas, inspiration and updates…
One of the best Legend blogs. Doing whatever it takes to get there is a big part of what marketing is all about. Some people just give up…others keep going. Guess who is going to be successful?