I have been experimenting a lot recently with open rates. After all, what good is going to the effort of collecting 10,000 emails if only 300 people read them?
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Subject lines are critical
For example, the first of our loyalty program eblasts contained the promise of entertainment in the headline.
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The Funniest Golf Video Ever(You can see a sample by signing up here free http://www.legendaryloyalty.com/ e-mail will come in your in box)
This resulted in open rates 200-300% higher than a normal, but boring specials e-blast. Open rates live and die on the subject line, so make yours Legendary!
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Make Your Content Viral Friendly Entertaining, engaging content like we include in every Loyalty Program blast will get passed around at astonishingly higher rates! More pass around means more traffic and it comes with the healthy endorsement of a friend, who thinks this is worth reading!The second reason that the open rates were high is because the content was entertaining. The e-mail got opened more than once and got passed around to thousands of additional people as readers shared it with their friends. You simply don’t get that type of response from the typical canned, generic looking golf offers, most web companies provide.
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You Must Test e-mails in a Spam Filter First
All out bound e-mails should be run through a spam filter first to check if it will pass. While by no means foolproof, if it fails because you are using SPAM trigger words like FREE you can change them to friendly words like complimentary.
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Ask Your Reader To Help
One of the simplest ways to increase your open rates is to ask your reader to add you to their preferred e-mail lists so your e-mail does not get stuck in their spam folder. But it doesn’t end there, you should also end each e-mail by asking them to pass it along to a friend. Just the suggestion dramatically increases pass around rates and therefore open rates.
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Always Change Your Approach to Keep It FRESH!
Variety is the spice of life, YET the typical club sends the same type of e-mails week after week, which quickly turns people off. You have to keep readers on their toes by mixing it up so they open your e-mail just to see what you are doing this week!That’s why our Legendary Loyalty program is such a winner, no two weeks are the same. It’s a great mix of videos, audios, contests, pdf downloads, anecdotes about famous players, jokes and much more. All aimed at increasing open rates, driving traffic, building database and You could do all this on your own, but at $99 a month why bother? http://www.legendaryloyalty.com/
