So much going on this week that I thought I’d just give you the headlines.

Bob Devitz & Andrew Wood Launch New Golf Management TV Show, watch it here http://www.legendarygolfmanagement.com/

Complimentary 16 page Special Report How to Maximize Your Sales, get it here http://www.legendarygolfmanagement.com/

Three New Golf Resorts & Real Estate Developments Join Legendary Marketing Team

http://redstoneresort.com/

http://www.stayandplaytampa.com/

http://www.druidsglen.ie/

More Sales, More Control – Marketing Commander Now Integrates With Sales Force!

Salesforce the world’s leading CRM now integrates directs with Marketing Commander, Golf Marketing Commander, Private Club Commander, Resort Marketing Commander and Real Estate Marketing Commander.

All data coming in through the site is automatically pushed to sales force seamlessly creating a contact and a lead for systematic follow up. Likewise the process works in reverse. No lead is every lost, every lead can be followed to its logical conclusion. Automatic reports identify what stage every prospect is at in the sales cycle, SWEET!
 
To see the golf industries most powerful website sales and marketing solutions click here http://training.legendarymarketing.com/

 Regards,

Andrew Wood
Marketing Legend

P.S. Boost your golf business now for just pennies a day. Knowledge it power out market, out manage out sell everyone here http://www.cunninglyclevergolfoperator.com/

 
          The last thing I intended to do in Athens was buy anything other than a post card. Although the cruise had been fantastic I had started with a wallet full of money and yet had already had to hit American Express twice for a cash advance. What I had in mind now was a pleasant tour around the city in a cab and back to the hotel to rest!

          So we did the Acropolis, Olympic Stadium and Temple of Jupiter. Despite lingering at our first stop over an hour it seemed that we were running out of things to do fast! The driver had an idea he said “Why don’t we go down town and look at some of the stores, Athens has great shopping?” Like a lamb to the slaughter I agreed.

          The taxi makes a beeline to the center of the city and pulls up next to an expensive looking store with Greek vases, gold jewelry and assorted Gods in bronze. He assures me that the owner is his best friend and to prove it promptly walks into the back room and returns with two cans of Mythos (Greek beer.) It’s only 11 am but what the hec I’m on vacation. So I take one, as does my wife, then an attractive young women appears from nowhere with two glasses. The kids are each given a soda and moved to a quiet sitting area to play with their game boys.

          We give a casual glance to the bronzes statues and vases. An attractive middle age women comes over and introduces herself, she’s from the Mid Western United States. After a pleasant conversation she leaves us to browse and a handsome man appears lingering in her place. Out of courtesy we ask the price of a couple of items. The beer is just about gone so we can leave when suddenly as if by magic another two appear. We start to move towards the front of the shop, when Alexander introduces himself. He is the owner and would just like to show us one piece of jewelry before we go. My wife sits and he brings out a gold chain in a Grecean style. It looks nice around my wife’s neck but I have absolutely no intention of buying it.

          Alexander is in his early fifties, handsome, charming and speaks perfect English. He asks where we are from, we both say England. (We discovered early in the cruise that being English saves you at least 30%. Every merchant knows that English people are poor it’s the Americans who have all the money. In Italy a vendor instantly cuts 50% off the price of a painting when we asked him to translate the $500 price into pounds. We paid in dollars anyway! Works the same when asking cab fares too!)

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          Instantly on learning we are English, Alexander skillfully and subtle changes his sales approach. Then he uses this information to his advantage by praising the taste of European people and quickly bringing out a beautiful gold necklace. Which he says was hand made that very week. Sensing that my wife is falling under his spell I quickly point at a pair of gold earrings featuring the face of Alexander the Great. As the conversation continues he asks me what I do. I tell him I teach people how to sell. He laughs, and adjusts course again, now we are really bonding. He places the earrings on my wife as he talks. He has six stores and his girls are at private school in England. No mention of price is made in fact it’s very carefully avoided. He invites my wife to look in a mirror. I glance around looking for the kids; the cab driver and the young brunette have them busy in the corner. He asks what I think about the pieces, I say they look great but I don’t know the first thing about jewelry. He offers up an instant education.

          Finally I ask the question, he takes the code number and calculates the price on a calculator, Inexpensive he says, $2900 for the necklace $500 for the earrings. Not exactly my idea of inexpensive. Nobody says anything. My daughter appears, she’s bored, a perfect escape! 

          To make it even better my wife bites, but wait…. by now I’m hooked with the whole experience. The store looks great; the beer is cold and the people professional. All are skilled in building rapport and Alexander himself is a master salesman. I actually appreciate it. Thinking quickly Alexander gives my daughter an inexpensive trinket in a nice case and tells her to give the second to her brother still tucked away in the corner. Having painlessly dispatched a potential sales robber Alexander turns his attention back to us but says nothing.

          I spring for the earrings, then ask him how much the taxi drivers get for brining in their rides. He swears he pays them nothing but gives them the occasional good deal. That I don’t buy but I don’t care!

          I know I’ve been set up and sold but it was all done so professionally that I actually enjoyed it!

Products are products but the experience sells!

What is your membership sales experience like?

Make it Legendary for just $39.95!

http://www.cunninglycleverselling.com/

Regards,

Andrew Wood
Marketing Legend

P.S. If you have not yet joined this site you are missing out on the greatest resource in the entire industry http://www.cunninglyclevergolfoperator.com/

PPS. Not Too late for your FREE 20 page Sales Alchemy special report click here

Watch my New Golf Management TV show With Bob Devitz here http://www.legendarygolfmanagement.com/