Archive for May, 2009

Legendary Apprentice Stars – Mark

Thursday, May 21st, 2009

 Mark Teague

 I was born and raised in Gainesville, Florida, home of the Gators. I have excelled  in numerous athletic endeavors including college soccer scholarship offers out of  high school, 3 football championships (1 as a quarterback and 2 as a coach),  captain of golf and basketball teams, as well as a talented, extremely enthusiastic  golfer. I have never met anyone more competitive than myself, and in turn,  driven. When describing me almost everyone that knows me well won’t hesitate  in mentioning my confidence.

 After transferring to the University of Florida majoring in Journalism, I realized  the money wasn’t in that profession, and quickly switched to Advertising. As I  became passionate about the field, I began to take the University of Florida’s  college of Journalism and Communications by storm. I was selected as one of five  advertising students out of a college containing two hundred and fifty students  to be part of the Dean’s Student Advisory Council. I ran for and got elected Vice  President of External

Affairs for Ad society, a college chapter of the American Advertising Federation…in my first year!

I have taken on new roles as a leader, advisor, executive, and now intern. My passion for the business and results merits my success. In becoming a great leader, you must know how to do two things; Lead…and Follow. I am now choosing to follow Mr. Wood’s lead in becoming a marketing marvel. My attitude is undeniable, and attitude reflects leadership. My determination to succeed separates me from the others as the one and only apprentice.

Legendary Apprentice Stars – Danielle

Thursday, May 21st, 2009

 

 My name is Danielle Gianfilippo. I am from Clearwater, Florida, and  lived there my entire life up until I moved away for college. I am  currently a Senior at Florida State University, going for my Bachelor’s  degree in Marketing and Management. Being from Clearwater and only  having to travel fifteen minutes to get to the Gulf of Mexico, I am a  beach bum at heart and always will be. I have a huge interest in the  business world, and want to learn as much as I can about marketing as  it is a field I am extremely interested in pursuing.  I have also grown up  with a passion for fashion.

 Since I did not get the creative gene to design my own clothes, I l  love looking at other peoples designs and one day possibly pursuing a  career in buying. Up until a year ago, I had never been on a plane or out  of the state of Florida. I took my first plane to Los Angeles last March  and have been addicted to traveling ever since.. I want to see the world!  I am probably one of the most laid back and easy going people you will ever meet, and can have a good time doing almost anything. I love to go out, be around people, and go out dancing. One of my favorite sayings that I truly believe in is “Everything happens for a reason.”

I think I will win the Apprentice contest because I am a person that is very dedicated in anything I do. When you do not care about something you do not put effort into it, which just seems pointless and a waste of time to me. If there is anything I have to do even though I might not be excited about it, I make myself get excited about it so I know the end result will be something I can be proud of.  I am looking forward to winning this Apprentice contest and having a legendary summer!

Legendary Apprentice Stars – Stephanie

Thursday, May 21st, 2009

 My name is Stephanie Campbell. I was born and raised in Panama City and attended  Florida State University in Tallahassee, FL. My mother was a Marketing major and my  father owned his own law firm for 24 years before becoming a Judge. As a result I’ve  been raised to know the value of self image and hard work.  One of my favorite quotes  is by Albert Einstein, “Try not to become a man of success but rather to become a  man of value.”  Because of this I have always strived to learn everything I can about  what I hope to achieve. I may be out of school now, but the lesson is not over. I hope  to work in marketing wherever I end up. I know and understand not just media and its  uses, but the business side of things as well, thanks to my major. I truly hope to work  and excel in something that I love as much as I do marketing.

I can win this Apprenticeship because I am a hard worker and always have been. I earned scholarships in High School, as well as came into college with a year’s worth of duel enrolled credit.  When I got to Tallahassee I worked two jobs and paid my own rent, phone bills, etc. while staying in school full time.  In my business organization they gave me the nick name “Expect the Unexpected” because here, there is more than meets the eye!

Legendary Apprentice Stars – Brittany

Thursday, May 21st, 2009

 My name is Brittany Goodman and I was born and raised in Bradenton,  Florida. I recently graduated from Florida State University, with a B.S. in  International Business and Marketing, and a minor in Spanish. Because I  grew up with my toes in the sand, my hobbies revolve around the beach;  sailing, swimming, beach volleyball and water sports. Traveling is my  passion; I studied abroad in Valencia, Spain and was afforded the  opportunity to travel to Dublin, Paris, Barcelona, Peñíscola, and the island  of Ibiza, and cannot wait to return! The Spanish language is something  that I am continually improving upon and practicing… if you can practice  with me, let me know! My motto in life is a compilation of sayings; “Color  outside the lines, always give it 110% or someone else will, try everything  once, and when life gives you lemons, make lemonade!”

 Why I will be the Legendary Apprentice….

 I will be the Apprentice because I am self-motivated, passionate,  competitive, positive, and am motivated by a derivative of a common saying; “work harder so you can play harder.” I am an employee who will be a sponge when it comes to absorbing information and look forward to learning the best ways to compete in this business environment. I will continuously evaluate myself and my performance, and make improvements so that I can be the best at what I do, leading to the ultimate goal: increasing profits.

REAL WORLD Marketing!

Wednesday, May 20th, 2009

Mark Teague

            ”There is one aspect of Cunningly Clever Marketing that towers over other marketing books in its importance to people, marketers, business owners, employees, etc; The fact that it talks about REAL WORLD marketing, with application of the ideas and experiences, failed and successful.  In a falling economy, there is one thing opinion leaders and businessmen and women never turn down…advice. Guidance and new ideas shape innovation and success. “Cunningly Clever Marketing” contains the information that puts the brakes on extinction and jump-starts spontaneous recovery!”

Watch this cool clip

Wednesday, May 20th, 2009

http://www.ncfinishstrongmovie.com/1.html

Stamp Out SLOW PLAY!

Wednesday, May 20th, 2009

 

Stop slow play by setting the goals higher

Stop slow play by setting your goals higher

My Troon managed golf club says it should take 4 hours and 15 minutes to play a round of golf! Which of course is pathetic, especially when everyone but me uses a golf cart! If we are going to stamp out slow play and thus remove one of the main obsticles to increasing participation in the game! Let’s start by setting the bar a little higher than a 4.15, pace of play goal guys!

I took this picture is Scotland last year, it’s one of my favorites, lobby for a sign like this on your first tee, it’s the one sign I wouldn’t mind seeing!

How would you speed up play? 

For more on slow play and growing the game see 
http://www.cunninglyclevermarketing.com/wordpress/?paged=2

Legendary Apprentice Test Two

Wednesday, May 20th, 2009

Thus far only two of you, Danielle and Brittany has posted on the BLOG in regards to  
Required reading and your first step to becoming a millionaire!!
 Sent
On 5/18/09 9:22 PM

Perhaps the rest of you would rather be poor?

I always liked, actor, Michael Cain’s comment, “I ve been  rich and unhappy and I’ve poor and unhappy, but I was a lot happier beening unhappy when I was rich!”

One of you I think Brittany? (name not on the plan and I cut an pasted it to my desk top and deleted the e-mail) sent in her book promo ideas which are good.

Speed is a strategy and it’s always good to be first!

Rumors has it Mark sold 4 book already??
Remember who ever sells a box first keeps ALL the cash it’s winner take all!

Have a Legendary Day!
AW


Read The Most Profitable Speech in History!

Monday, May 18th, 2009

The Legendary Apprentice Task Two

I have started my own apprentice program with four interns. They all failed their first task by failing to take the hint about my tweets!

Follow their progress on the second task, read Acres of Diamonds and comment.

This text changed my life and I make every new staff member read it for it’s as true today as it were 100 years ago. This speech which Conwell gave live, over 6,000 times is credited with producing more millionaires than any speech in history.

That’s powerful stuff!

 Acres of Diamonds by Russell Conwell

WHEN going down the Tigris and Euphrates rivers many years ago with a party of English travelers I found myself under the direction of an old Arab guide whom we hired up at Baghdad, and I have often thought how that guide resembled our barbers in certain mental characteristics.  He thought that it was not only his duty to guide us down those rivers, and do what he was paid for doing, but also to entertain us with stories curious and weird, ancient and modern, strange and familiar.  Many of them I have forgotten, and I am glad I have, but there is one I shall never forget.
 
The old guide was leading my camel by its halter along the banks of those ancient rivers, and he told me story after story until I grew weary of his story-telling and ceased to listen.  I have never been irritated with that guide when he lost his temper as I ceased listening.  But I remember that he took off his Turkish cap and swung it in a circle to get my attention.  I could see it through the corner of my eye, but I determined not to look straight at him for fear he would tell another story.  But although I am not a woman, I did finally look, and as soon as I did he went right into another story.
 
Said he, “I will tell you a story now which I reserve for my particular friends.”  When he emphasized the words “particular friends,” I listened, and I have ever  been glad I did.  I really feel devoutly thankful, that there are 1,674 young men who have been carried through college by this lecture who are also glad that I did listen.  The old guide told me that there once lived not far from the River Indus an ancient Persian by the name of Ali Hafed.  He said that Ali Hafed owned a very large farm, that he had orchards, grain-fields, and gardens; that he had money at interest, and was a wealthy and contented man.  He was contented because he was wealthy, and wealthy because he was contented.  One day there visited that old Persian farmer one of these ancient Buddhist priests, one of the wise men of the East.  He sat down by the fire and told the old farmer how this world of ours was made.  He said that this world was once a mere bank of fog, and that the Almighty thrust His finger into this bank of fog, and began slowly to move His finger around, increasing the speed until at last He whirled this bank of fog into a solid ball of fire.  Then it went rolling through the universe, burning its way through other banks of fog, and condensed the moisture without, until it fell in floods of rain upon its hot surface, and cooled the outward crust.  Then the internal fires bursting outward through the crust threw up the mountains and hills, the valleys, the plains and prairies of this wonderful world of ours.  If this internal molten mass came bursting out and cooled very quickly it became granite; less quickly copper, less quickly silver, less quickly gold, and, after
gold, diamonds were made.
 
Said the old priest, “A diamond is a congealed drop of sunlight.”  Now that is literally scientifically true, that a diamond is an actual deposit of carbon from the sun.  The old priest told Ali Hafed that if he had one diamond the size of his thumb he could purchase the county, and if he had a mine of diamonds he could place his children upon thrones through the influence of their great wealth.
 
Ali Hafed heard all about diamonds, how much they were worth, and went to his bed that night a poor man.  He had not lost anything, but he was poor because he was discontented, and discontented because he feared he was poor.  He said, “I want a mine of diamonds,” and he lay awake all night.
 
Early in the morning he sought out the priest.  I know by experience that a priest is very cross when awakened early in the morning, and when he shook that old priest out of his dreams, Ali Hafed said to him:
 
“Will you tell me where I can find diamonds?”
“Diamonds!  What do you want with diamonds?”  
“Why, I wish to be immensely rich.”
 
“Well, then, go along and find them.  That is all you have to do; go and find them, and then you have them.”  “But I don’t know where to go.”  “Well, if you will find a river that runs through white sands, between high mountains, in those white sands you will always find diamonds.”  “I don’t believe there is any such river.”  “Oh yes, there are plenty of them.  All you have to do is to go and find them, and then you have them.”  Said Ali Hafed, “I will go.”
 
So he sold his farm, collected his money, left his family in charge of a neighbor, and away he went in search of diamonds.  He began his search, very properly to my mind, at the Mountains of the Moon.  Afterward he came around into Palestine, then wandered on into Europe, and at last when his money was all spent and he was in rags, wretchedness, and poverty, he stood on the shore of that bay at Barcelona, in Spain, when a great tidal wave came rolling in between the pillars of Hercules, and the poor, afflicted, suffering, dying man could not resist the awful temptation to cast himself into that incoming tide, and he sank beneath its foaming crest, never to rise in this life again.
 
When that old guide had told me that awfully sad story he stopped the camel I was riding on and went back to fix the baggage that was coming off another camel, and I had an opportunity to muse over his story while he was gone.  I remember saying to myself, “Why did he reserve that story for his `particular friends’?”  There seemed to be no beginning, no middle, no end, nothing to it.  That was the first story I had ever heard told in my life, and would be the first one I ever read, in which the hero was killed in the first chapter.  I had but one chapter of that story, and the hero was dead.
 
When the guide came back and took up the halter of my camel, he went right ahead with the story, into the second chapter, just as though there had been no break.  The man who purchased Ali Hafed’s farm one day led his camel into the garden to drink, and as that camel put its nose into the shallow water of that garden brook, Ali Hafed’s successor noticed a curious flash of light from the white sands of the stream.  He pulled out a black stone having an eye of light reflecting all the hues of the rainbow.  He took the pebble into the house and put it on the mantel which covers the central fires, and forgot all about it.
 
A few days later this same old priest came in to visit Ali Hafed’s successor, and the moment he opened that drawing-room door he saw that flash of light on the mantel, and he rushed up to it, and shouted:  “Here is a diamond!  Has Ali Hafed returned?”  “Oh no, Ali Hafed has not returned, and that is not a diamond.  That is nothing but a stone we found right out here in our own garden.”  “But,” said the priest, “I tell you I know a diamond when I see it.  I know positively that is a diamond.”
 
Then together they rushed out into that old garden and stirred up the white sands with their fingers, and lo! there came up other more beautiful and valuable gems than the first.  “Thus,” said the guide to me, and, friends, it is historically true, “was discovered the diamond-mine of Golconda, the most magnificent diamond-mine in all the history of mankind, excelling the Kimberly itself.  The Kohinoor, and the Orloff of the crown jewels of England and Russia, the largest on earth, came from that mine.”
 
When that old Arab guide told me the second chapter of his story, he then took off his Turkish cap and swung it around in the air again to get my attention to the moral.  Those Arab guides have morals to their stories, although they are not always moral.  As he swung his hat, he said to me, “Had Ali Hafed remained at home and dug in his own cellar, or underneath his own wheat- fields, or in his own garden, instead of wretchedness, starvation, and death by suicide in a strange land, he would have had `acres of diamonds.’  For every acre of that old farm, yes, every shovelful, afterward revealed gems which since have decorated the crowns of monarchs.”
 
When he had added the moral to his story I saw why he reserved it for “his particular friends.”  But I did not tell him I could see it.  It was that mean old Arab’s way of going around a thing like a lawyer, to say indirectly what he did not dare say directly, that “in his private opinion there was a certain young man then traveling down the Tigris River that might better be at home in America.”  I did not tell him I could see that, but I told him his story reminded me of one, and I told it to him quick, and I think I will tell it to you.

Cunningly Stupid Advertising By Ritz Carlton

Monday, May 18th, 2009

More proof that most large companies, even good ones, just love wasting money on print advertising!

Dumb picture, at least if you actually play golf (Hitting into the ocean is generally not a good mental image)

Cute but worthless headline

Can’t actually read the copy because of the background colors!