Archive for March, 2009
Tuesday, March 24th, 2009
I think the most astonishing thing that happened on my recent seminar trips was when I asked the 100 plus golf professionals at the PGA event, in Western New York what their club’s marketing budget was, only to fined the highest was $16,000 while over half had none at all.
Twenty years ago in my 1148 sq foot karate school, my yearly marketing budget was $24,000!!!
It is amazing to me just how many clubs and businesses in general spend so little on marketing, marketing, at least good marketing makes the phone ring.
Posted in General Marketing, Golf Marketing | 6 Comments »
Thursday, March 19th, 2009
Great day at Turningstone Resort, stay at the lodge, awesome spa like suites!!
Leave your feedback on the seminar below.
Posted in Uncategorized | 4 Comments »
Wednesday, March 18th, 2009
Great day north of the boarder with the Canadian PGA group, on my way to New York, via Toronto…you can’t get there from here!!!
Posted in Uncategorized | 8 Comments »
Monday, March 16th, 2009
Just finished a stimulating two day seminar for the Walter’s Golf Group, who own the St Louis golf market. What did you like best about the seminar?
On My Way to Regina, Canada!
Posted in Uncategorized | 35 Comments »
Thursday, March 12th, 2009
Another victim of the economy or another sign that the days of print advertising in general are numbered?
“While the award-winning editorial product has enjoyed a loyal and passionate following, the current advertising climate has severely impacted the magazine’s bottom line to where the short-term and mid-term prospects for the magazine are not viable,” president and CEO Ed Kelly said in a statement.
Travel + Leisure Golf carried a bi-monthly circulation of 625,000. Ad pages were down 13.9 percent in 2008, according to Publishers Information Bureau figures.
Posted in Golf Marketing | 5 Comments »
Thursday, March 12th, 2009
 Out Market Everyone! Give us your feedback on the Cunningly Clever Marketing book. What was your favorite chapter or your best success using one of the ideas?
AW
WWW.CunninglyCleverMarketing.com
Posted in Cunningly Clever Book | 8 Comments »
Wednesday, March 11th, 2009
Took a golf lesson today at David Leadbetter’s Champions Gate location, first class instruction from Ron Grotjan. Highly recommended and a great website worth checking out, designed by Legendary Marketing WWW.DavidLeadbetter.com
Posted in Golf Marketing | 1 Comment »
Wednesday, March 11th, 2009
If you have read my book, Cunningly Clever Marketing, you will know which e-mails, newsletters or blog posts get the biggest response?
Not the best information, (that’s what it should be) but instead it’s the one’s with the most spelling mistakes and typos. To all of you better at English than I, (most of you) I offer the following…
Don’t skip this because it looks weird.¦ Believe it or not you can read it
I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch taem at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, t! he olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Such a cdonition is arppoiately cllaed Typoglycemia  -
Amzanig huh? Yaeh and yuo awlyas thought slpeling was ipmorant.
What’s really important is making the phone ring or getting a response, so post a comment or call me, yeah that’s my real number 352 266 2099, if you want to get REAL FAST, MARKETING RESULTS!
Posted in General Marketing | 5 Comments »
Tuesday, March 10th, 2009
 Skpoint have apartments to sell! I was in downtown Tampa over the weekend and stayed at my friend’s new apartment, great view of the city and the water. We get up late, after the Billy Joel and Elton John concert, (FAB) and look out the window! As luck would have it, it was the Gasparila Art Festival, right outside our front door. Five city blocks of booths and art, tons of people, great food and a perfect 80, degree Florida day!
Now if I were trying to sell apartments in this economy, or lease them as the even larger sister property next door is trying to do…
And I had several thousand people right outside my front door, at an art festival and I mean RIGHT OUTSIDE MY FRONT DOOR..
I’d have set up a booth..
Given out information…
Invited people to participate in a drawing….
Took them on tours …
What opportunities are you missing right on your door step?
If customers are not coming through your door go where they are going.
Remember FISH where the fish are…if you want to eat!
 Thousands of People Outside The Front Door and No Booth To Take Advantage of Them!
Posted in General Marketing | 4 Comments »
Sunday, March 8th, 2009
 Media Take Notice The Apple Store Rocks! I went to the Tampa Mall this weekend to get something for my Mac. There where close to hundred people in the Apple store. It took me ten minutes to get served and another ten to check out!
Apple can’t keep their products on the selves and yet their stock is down $120 in seven months! Does this make any sense? No, none, it’s just a victim of the media driven obsession to wreck the economy!
Yes, times are tough, but not everyone is out of work, not everyone is losing their job and some people, people like ME are even hiring!
The Media NEVER seems to focus on any positive; all they need to do is go to an Apple store!
Or a factory making bullets, or tanks, or uniforms or slot machines, or booze or any number of companies who through no fault of anyone’s survive and thrive in a recession.
Let’s hear more about them for a change!
GO APPLE!!
Posted in General Marketing | 8 Comments »
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