One of the least used and most powerful ways to qualify prospects is by correct wording of your lead generation copy. In your letters, ads, websites and brochures make qualifying statements that both attract the right type of prospect and discourage the wrong type or unqualified type. The wrong type of leads, eat up your time, money and effort!

     The easy way to qualify REAL prospects is to state your prices since that alone will instantly discourage a good many people.  Do you want to discourage people? Yes, you want to discourage time wasters and tire kickers as much as possible!

For example:

     If you are willing to invest as little as $10,000 then this could be the right opportunity for you!

     Home sties from $150,000 to $500,000. This simple statement clearly tells a prospect whether or not he is qualified financially to buy. You are not going to get many calls from people making $30,000 a year! While this is a common practice in real estate advertising it is far less common in many other fields.

   A more subtle way to do it is by clever wording.

    Membership in Legendary Country Club is not for everyone, it’s for those few individuals who appreciate a classic course layout along with the ambience, camaraderie and benefits you’d expect of a fine club!

   Now here you are not directly talking price. but you are setting the stage and it don’t sound cheap!

      Marketing Commander is not the cheapest product in the market by any means BUT and it’s a big but, it will produce a greater return on investment than any other website or marketing software you have ever considered for your company.

     Once again, you are telling bottom feeders that your product may not be for them, without actually divulging the price, prior to explaining the products value.

Using Qualifying Statements In All of Your Marketing Efforts
Will Result In Higher Quality Leads!

I wrote about my unusual eBay ad on page 400 of Cunningly Clever Marketing but couldn’t find the actual ad. Then the other night looking for something else it showed up! Sold the car in 4 days for $3000 more than I hoped to get.

Everything works, No Reserve, Great Buy!

Buy a Ferrari you know works, not one that’s been left standing to rot in some rich guy’s garage, for a decade!

Then drive it like you stole it, (which you will have if you buy mine) …..and enjoy the ride, for Ferrari’s are meant to be driven.

Dear Potential Buyer:

I can never understand why so many Ferrari owners never drive their cars!

I mean what’s the point of spending all that money on a car and parking it in a garage where the rubber and seals slowly rot from neglect, while the body continues to shine? 

That’s not the case with my Ferrari 355. I traded in my Testerosssa, (which I put over 60,000 miles on) for this beauty and instantly fell in love with the way it handled. Powerful, fast and nimble the 355 is really a great ride.

It’s my only car and so gets driven just about everyday, that my friends is the good news!!!! I drive it everyday!  This means the odometer will show a little more than the current 37,565 miles by the time you get to enjoy it but that’s actually the advantage of the car you are bidding on. It works! It starts first time, every time, it runs great, looks great and is offered at an excellent price with no reserve.

I am not a dealer, I’m a private party so I’m going to be very upfront with you because I don’t want to waste your time or have you waste mine. This is no cream puff! It has pluses and minuses like anything, (although you wouldn’t know it by reading most of the ads in this section!) So I’m going to give you both sides, so there will be NO SURPRISES, then you decide if this is the right Ferrari for you….

The Good

A US car with no known mechanical problems and three years of daily driving to prove it! This is my only car it has to work!

Ice cold A/C from a brand new unit

New brakes and rear tires.

All service records, since 8,000 miles are available from Cavallino Automobilli, (see pics & testimonial below) prior to that the car was serviced at Shelton Ferrari.

No cracks or shrinkage on the dash, (a very common issue) in fact the leather is in excellent shape.

Carpets are as new

I have discovered you can in fact fit two golf bags (carry bags) behind the head rests and of course the front luggage space actually has room for two decent size cases so you can travel across the country in comfort as I do.

Celebrity owned, yep that’s right, me! And while you may not have heard of me, I’m a legend in my own mind ……and I have authored a bunch of books including The Traits of Champions.

Ok, I’m reaching now so I’ll get to the best part

The price, this is the best deal will get on a US car with detailed records. You could easily pay $80,000 for this car at a dealership in fact the Ferrari Market Letter lists this car from the high seventies to the mid eighties. The starting price is low and I have no reserve.

“Being from Italy, you can guess how passionate I am about servicing Ferrari’s. I have serviced this particular 355 for three years. This car has a  full service history during that period, with regular oil changes and maintenance. All records are available for inspection.”

Mike Campanelli, Cavallino Automobili, Ocala, FL

The Bad

There are small scrapes on both right wheels (Thank you valet parking)

Drivers side seat has very slight wear from getting in and out. (In fact with a little leather polish it might be gone before you get here, I’ll talk to my wife)

Air vents are slightly tacky to touch. (As they were on my 348 and Testarossa. The Italian’s are good with leather, great at marble but….. plastic unfortunately remains a mystery to them),

The ash tray does not open or close properly (Imperceptible with the radar detector plugged in ……. and I mean when is it not?)

Like Italian labor, the clock works, but on its own time, which renders it fairly useless for the purpose for which it was originally intended.

The back tires are new but the fronts are closer to the end of their life.

The 30 k service has not been done, I simply have not had time as I’ve been on the road for the last six weeks, all the way up to Albany, NY. In fact I’m off to Carolina again next week so add another 1,000 miles to the mileage stated earlier.

Overall

This car is no concourse winner but it will turn heads everywhere you go. Blow the doors of almost everything and sticks to the road like fresh chewed bubble gum! The paint and body are in great shape, the interior leather is in very good shape and everything works! There is no reason you cannot get 100,000 miles or more from this car, the engines on 355’s are bullet proof! The pictures you see are real, not doctored up,  so you are seeing it without it’s make up, in it’s natural state!

This is a beautiful, reliable car, offered at an exceptional value, yearning to be driven by someone with passion… someone who won’t lock it up in a dingy garage. Someone, who likes the sound of a high revving engine. Someone who enjoys the feel of the open road, someone who will drive it the way it was meant to be driven….perhaps someone like you?

Vehicle Description

Red, Black
Pioneer Sound System with CD Player
Center Arm Rest
Center Console
Clock
Courtesy Lights
Front Bucket Seats
Inside Hood Release
Interval Wipers
Leather Steering Wheel
Leather Upholstery
Map Light
Power Mirrors
Power Windows
Vanity Mirror (s)

Exterior
Bridgestone Tires
Dual Exhaust
Dual Power Mirrors

Safety
Rear Wheel Disc Brakes
Anti-Lock Brakes

Drive Train
6 Speed Transmission
375 HP
V8 Engine

Terms

By placing a bid on this vehicle you are entering into a legal and binding contract to purchase the above-described vehicle. Here are the terms. A deposit of $5000 (non-refundable) within 48 hours of auction close. The remaining balance must be paid within 7 days.. Final payment to be made by ONLY these options. 1) Wire transfer of balance to my bank. 2) Cash delivery at my bank. 3)Bank/Certified checks NEED to clear before the  vehicle is taken. DO NOT bid if these conditions are unacceptable. I will give negative feedback to anyone closing this auction and not following these terms. If you have read this far you undoubtedly know what you are viewing. Buyer is responsible for all transportation arrangements. USA only. You are also responsible for the following Fee and Tax: Documentation Fee (for title and vehicle inspection) and Sales Tax.

Sincerely,

Andrew Wood

PS. Any questions, call me before you bid, Cell 352 266-2099 or Work 352-527-3553.