Manual Five - Defining Your Market - Identifying Perfect Customers

            In this manual, you’ll discover how to identify perfect customers and how to segment your market into demographic and psychographic categories for greater response.

- What types of people make up your customer base?
- Where are they?
- What motivates them to buy?

            Few businesses ever take the time to answer these – and other - critical questions in any detail. (Which is good news for you!) Once you have answered these questions, you will be in an excellent position to redirect your advertising and promotional efforts, refine your sales methods and tailor your marketing to the specific segments most likely to response. This will give you a significant advantage in the marketplace.

            The more specific your target audience, the more effective your marketing will be. This is one of the hardest concepts for most people to grasp. After all, don’t you want all the business you can get? The answer is, “No!”

            You should be much more interested in pinpointing your best customers so that you can target market to them. The more you can segment your market into key target groups, the higher your response rates will be!

In this manual, you will discover:

• Who your perfect customer really is, including demographics and psychographics.
• How large your potential market is.
• Where your most likely customers are located. 
• How your customers segment into various target markets for pinpoint marketing with superior results. 
• How to uncover hidden geographic patterns that affect your business.
• How to appeal to your best customers.

            As always, be sure to complete the worksheets included in this manual and follow the Quick Start Action Steps to nail down your best markets.  By doing so, you’ll be that much closer to increasing your customer base and boosting sales and profits!