Creating a Legendary Experience - How to Enhance Your Customers Experience

Manual Twenty-Two-Creating A Legendary Experience

            Delivering great service involves an additional dimension that is often overlooked. Perhaps the most profound breakthrough I made in my former life in the karate business was the discovery that, unlike any of my competitors, I was not actually in the karate business. Nor was I in the self-defense business, health club business or the more generic, service business. I was in the personal development business helping people “maximize their potential physically and mentally.” That meant that our ads were different, our look and feel was different, and of course, our curriculum was different. While 21 other schools in the city of Irvine, California battled it out for the karate business, I was the only school competing for the personal development business by using karate as the delivery method!

            Too many people in most industries have a narrow view of the businesses they are actually in. For many businesses you can only gain an edge by being in the experience or even entertainment business. You’re not just competing with others like you but with other customer choices.
Providing good service and value are just the entry fee to being an outstanding business. You need a strong USP and some ways to be memorable, entertaining or great. Yet most businesses don’t even try. They just plod along and do the same thing as everyone else and wonder why they’re not doing well!

            In this manual, you will discover how to take a quantum leap to identify and delivering the key factors that make your business different from all the rest!

In this manual, you will discover:

• Why we are living in the experience economy and how it dramatically changes people’s perceptions of value!
• How to adapt your USP to create your edge with clients. 
• How to thrill the kind of customers who will appreciate you. 
• How to enhance your customers’ experience. 
• How to adapt creative ideas from outside your industry for stunning results. 
• How to change people’s focus away from price.