Manual Seventeen – Using E-mail: Your Secret Weapon

            email marketing, done right, is a marketer’s dream come true: low-cost, high returns, and instant gratification. Done wrong, you’ll spend weeks trying to clean up the mess you leave behind, with irate customers who may never return. On one campaign we worked on this year, we were able to sell two-and-a-half weeks worth of bookings from a single e-mail. In another case, we were able to increase revenues by $1500 per weekend with a simple, last-minute email. A Florida resort we work with sent an email marketing blast to Canadian golfers just as a winter storm hit. This perfect timing (we waited for bad weather) generated $28,000 in room nights plus the same again in golf for an investment of just $1500.

            In another case, we had a blast ready for when the airlines started a price war in the Northeast. It hit inboxes within an hour of Delta’s announcement of $99 flights from all New York airports to all of its Florida destinations. Yes, a good email marketing strategy is power at your fingertips.

In this manual, you will discover:

• The four ways to use email marketing effectively. 
• The power of creating your own ezine. 
• How to segment your lists for greater response. How to personalize your messages for greater response. 
• How to beat spam filters and actually get your e-mail read. 40% of all your e-mail is getting BLOCKED. Learn how to beat SPAM filters so your legitimate offer gets to your prospects and customers. 
• How to build relationships with your customers using e-mail. 
• How often to mail your list. 
• How to automatically get prospects and customers returning to your website every single month! 
• The ultimate email marketing secret! Pull an 8.2% - 62.3% response on every mailing you send (compared to the embarrassing industry standard of just 0.3%)! 
• The 7 basic rules you must follow to avoid being accused of "spamming"! If you don’t follow these 7 rules, you are in danger of being shut down by your ISP, being "blacklisted" by the "spam police," and worst of all, damaging your reputation with your subscribers!  
• What email promotions work the best without discounting. You’ll get ten specific examples.  
• How to drive MASSIVE traffic to your website.