Manual Fifteen – Building the Perfect Website

            Why you MUST Have a “World-Class” Website (this is rarely what most people think it is) and Build All of Your Marketing Around it. It’s still tough to get some people to realize that your website is the absolute foundation of all your marketing activities. It does more for you than print, radio, TV, billboards and Yellow Pages because it can market and track your other marketing. In fact, about the only marketing that gives the web a run for its money is direct mail. Since that is about 100 times more expensive than a website, it pays to focus your attention on the web first.

Think about your website:

            A) It is the only employee that never calls in sick. It records messages and answers questions 24 hours a day. (If your site doesn’t do this and more, talk to us.)

            B) It’s the only marketing you have that can send an instant and personalized response to prospective customers at 3 am on a Sunday morning by using preprogrammed auto responders and follow-up letters.

            C) It’s the only marketing you have that can collect detailed information on prospects while you sleep by using dynamic request forms.

            D) It’s the only marketing you can do that incrementally lowers your future marketing costs with almost every visit to your website.

            There is no more important marketing tool at your disposal than your website, yet most businesses are content to trade out to amateur designers or the owner’s son-in-law rather than make the commitment to a world class website. Even where businesses have made substantial investments with ad agencies or web-design companies, they almost always miss the mark. While these vendors understand the technology and design aspects, they DO NOT understand the marketing aspects of great websites. Your website cannot just be pretty, it has to be MARKETING MACHINE; 98% are not!

In this manual, you will learn:

• How your current site measures up on the 12 critical questions to ask? (Few get more than 3 out of 12.) 
• How to design an effective website. 
• What the most important website features REALLY are. IT’S NOT WHAT YOU THINK! 
• How to let your website really sell for you. 
• How your website can track all your marketing. 
• Why you should automate as much as possible, increasing your follow-up and response rates by 300% or more! 
• How to avoid the top 25 fatal website design errors and build a website using advanced design strategies that we've proven work -- you'll likely be SHOCKED by many of these!  
• The 4 critical elements your homepage must include to maximize your sales. If you're missing even ONE of these, you're losing thousands of dollars a year--guaranteed! 
• How to structure your website so visitors stay longer to explore... and spend!  
• Search engine secrets. This segment will teach you how to get your business to the top of the search engines. (Check Google for “golf marketing”. One of our companies, Legendary Marketing, is always in the top three.) The simple trick every business can use to beat even the big boys. 
• BEWARE of the great search engine CON! How you can thrive without paying big bucks for worthless search engine optimization. Three critical questions to guide your path!