Manual Fourteen – Legendary Direct Mail Advertising - Your Business’s Secret Weapon to Increase Response, Build Loyalty and (quite frankly) Destroy Your Competition!

            In this manual, you will discover why targeted direct mail advertising will outperform any marketing when done right. This manual includes a stringent performance checklist that all direct mail must pass to insure the success of every campaign.

            Very few people truly understand the incredible income-generating power of direct mail. Those who do are almost always millionaires and never have any problems in attracting business. There is simply no more predictable way to generate massive income than through direct response marketing. E-mail is catching up but it has still not surpassed the incredible power of a professional direct mail advertising campaign. By the way, if you think, as most people do, that no one reads anymore (the biggest myth in all of marketing) why are you on page 16 already? … hum! I’ll tell you why, because YOU ARE SMART, the information is interesting and the Money Back Guarantee is Intriguing. Now read on…

In this manual, you will discover the Insider Secrets to direct response including:

• Why most direct mail campaigns fail and how to avoid the common mistakes most businesses make.
• Why NO direct-mail letter should ever go out without first passing the 74-point direct mail checklist. (Following these rules can increase response by 500 %!)
• How to write million-dollar sales letters to generate all the business you want of the types you want.  
• How to write a killer headline that stops your intended audience cold, grabs them by the throat and makes them instantly respond to your offer! (Find the right “trigger” words that will push your reader to drop everything to read your ad.)  
• Using the right “power words” will add so much urgency to your copy your prospect won’t be able to sleep until he’s given you money.  
• The one envelope that no one in the history of civilization has ever NOT opened!
• How to choose the right mailing list for exceptional response. Many of them are junk, so it’s critical that you know how to tell the difference. 
• Insider secrets of the world’s best copywriters - little known secrets that will give you the edge. 
• A quickie “Idiot’s Guide” to consumer psychology! (Instantly understand exactly what makes your customer tick... and learn how to tickle his “consumer hot buttons” to the point of frenzy.)  
• You’ll get millions of dollars worth of testing without the expense and get a “swipe file” for your best-ever direct mail! 
• How to sell your prospect three different times in the same piece. Creating a compelling sales pitch using this method will immediately DOUBLE your response rates.