Manual Twelve – Examples of Legendary Marketing

            In this manual, you will discover over 50 proven, tested strategies to drive business to you. You will also have samples of surveys, e-promos, and ads that are proven winners.

            The important thing to remember about promotions is that different prospects respond to different offers. For instance, some people like offers of new credit cards; others only respond to mailings with cash-advance checks with low, promotional interest rates. Some people like coupons; others wouldn’t use a coupon if you paid them.  Some like free information, books or tips; others could not care less. Some like offers online, others don’t want to bother. Some will enter every contest; others wouldn’t take the time if you guaranteed a prize. Some will jump for a small gift; others will respond to only one type of gift. The point is, that only by trying and testing different types of promotions in your market, can you get a true idea of what the response will be.

            Offering a free report may motivate 30 people to call you.  But it will very likely be 30 different people than would respond to a discount offer. The former have a value-added mentality, the latter a discount one. In the same way, the shopper who enters your contest to win a free makeover will often not be the same person who responds to a two-for-one offer.

            Marketing is always an experiment. You need to test different approaches. You need to test a new sales letter against your current successful one. You need to test different ways of greeting customers, asking for referrals, advertising, using the Internet and so on. With this in mind, you need to take a varied and segmented approach to promotions. You need to record what kind of offers each type of customer responds to. As your database grows, you will increasingly segment your market so that you are only sending offers to the customers most likely to respond.

            There are two types of successful promotions: Those that generate leads and those that generate immediate income. Some do both!

“Crandall brilliantly injects creative new ideas at every turn.”
Robert Townsend, author, Up the Organization

In this manual, you will discover:

• Over 50 tried-and-tested promotions.
• Website lead-generating promotions. 
• E-mail promotions. 
• Creative value-added promotions.
• Community promotions.
• ”Wholesale” offers.