Manual Ten - Legendary Referrals – Building

            Your easiest, cheapest and best marketing method for new business is referrals. Yet, not one business in a hundred has a system for generating referrals. How inefficient is that?

            In this manual, you will learn the systematic approach to tripling your referral rates. Ask any good business how they generate most of their new customers and they will instantly and enthusiastically tell you they do it through referrals. Ask them to explain their referral system to you and you are very likely to get a blank stare or a shrug.

            Only this week I asked the vice presidents of two major real estate developments what type of referral systems they had in place. Both had the same answer; they didn’t; referrals just happened.

            Referrals are the life-blood of any good business. There is simply no quicker and less expensive way to build your customer base and increase your income than to double or triple your referral rate. It doesn’t matter what type of business you are in. Referral business makes you more money than any other type of new business. Referrals cost little or nothing to get and they come with the healthy endorsement of a friend or neighbor.  

            While some referrals will happen by accident, you cannot build a reliable marketing system on accidents. You have to plan, measure and implement a referrals system that insures two or three referrals from every single person with whom you come into contact.

In this manual, you will discover:

• The difference between word of mouth and referrals. 
• How to measure referral success. 
• How understanding the psychology of referrals can triple your success.
• How to ask. Who to ask and the VERY best time to ask for referrals.
• Seven ways to get referrals for every contact you make.